Date: Monday, September 14, 2026
Category: Apra Chapters

Tracking donations isn’t the same as tracking movement. In this virtual book launch and live webinar, Rachel Colombo introduces the Donor Mapping framework—a simple three-tier system (Green, Yellow, Red) to help you organize your portfolio, prioritize key relationships, and move donors forward with intention.

You’ll also gain insights from The Donor Blueprint, a practical guide to building donor strategy using real data and behavior patterns. Whether you’re building a pipeline or scaling a campaign, you’ll leave with a clearer approach to donor growth—and a map to get there.

You’ll leave with a map.

LEARN MORE + REGISTER

Registration Fees: Apra Florida Members - $30

Meet the Speaker
Rachel Colombo - Director, Relationship Events, Alzheimer's Association
Rachel Colombo, MNA is a nonprofit strategist and author of The Donor Blueprint. As Director of Relationship Events at the Alzheimer’s Association, she raised $2.7 million in three years by launching a new fundraising campaign. She brings cross-sector experience from organizations including the Museum of Science and Industry and works with nonprofit leaders to build stronger, strategy-driven donor relationships.