Apra Fundamentals: Relationship Management
Apra Fundamentals: Relationship Management will take place on Aug. 19 in Baltimore. Registration details for the 2025 event will be made available in April.
Apra Fundamentals: Relationship Management is a foundational program designed for fundraising professionals new to the industry who want to build a strong understanding of relationship management, portfolio optimization and strategic donor engagement.
Who Should Attend?
New professionals in prospect development who want to gain a strong foundation in relationship management or anyone seeking practical strategies to improve relationship management, portfolio optimization and collaboration between prospect development and frontline fundraisers.
What Will You Learn?
- Core principles of relationship management, including portfolio management, prospect strategy and metrics.
- Best practices for tracking and reporting on donor engagement.
- How relationship management fits within the broader prospect development cycle.
- Opportunities to network and share experiences with other professionals in the field.
What Else Is Included in Apra Fundamentals: Relationship Management Registration?
Leading up to the in-person event, registrants will receive exclusive access to an online learning community, where they can:
- Network with fellow attendees and faculty experts.
- Download course materials and resources.
- Complete mandatory pre-event learning modules (approximately four hours) to prepare for in-depth discussions at the event.
The pre-event online modules, ranging from 15–70 minutes each, include:
- Relationship Management Introduction
- Relationship Management 101
- Portfolio Optimization 101
- Portfolio Optimization 201
- Projections
- Data Visualization
- Relationship Mapping
- Soft Skills
- Executive Leadership Cohort