About Apra

Content Development Committee (CDC)

Charge and Responsibilities 
The Content Marketing Committee (CMC) leads the development and promotion of content that supports Apra’s strategic goals and member engagement efforts. The committee serves as a strategic partner in content creation, storytelling, and marketing, helping ensure that Apra’s programs, events, publications, Resource Library, Foundation initiatives, and sponsorship opportunities are supported by clear, consistent, and engaging communications. The committee develops and maintains an integrated content and marketing calendar, helping balance educational content, thought leadership, member stories, organizational updates, and promotional campaigns. 

Committee Activities and Accomplishments 
The CMC develops and executes content and marketing initiatives that increase awareness of Apra’s programs, resources, and member value. The committee works to strengthen engagement across Apra’s communication channels while supporting organizational priorities. The committee is committed to: 

  • Creating and promoting high-quality, member-focused content 

  • Supporting integrated marketing campaigns across Apra initiatives 

  • Highlighting diverse perspectives and member experiences 

  • Strengthening awareness, engagement, and participation across the Apra community 

Committee Membership 
The CMC consists of a chair, vice chair, board liaison, committee members, and micro-volunteers. Members collaborate to develop content, support marketing campaigns, review communications, and identify opportunities to engage and inform members. The committee meets virtually for one hour each month. Members should expect to contribute an additional one to three hours per month supporting committee projects, content development, and marketing initiatives. 

Term of Service and Time Commitment 
Committee members serve a one-year term from September 1 through August 31. Appointments may be renewed annually. Expected time commitments include: 

  • One monthly virtual meeting (approximately one hour) 

  • One to three additional volunteer hours per month supporting content planning, content review, campaign development, and other committee activities 

In addition to the responsibilities above, the committee chair works closely with staff, volunteer leaders, and other committees to coordinate marketing efforts and support Apra’s strategic priorities.