Date: Thursday, October 22, 2026 12:00 PM - Thursday, October 22, 2026 1:00 PM
Location:

Thursday, Oct. 22 | noon-1 p.m. Eastern

Prospect development tools face continuous evaluation as new technologies emerge. In this interactive partner webinar, participants weigh the arguments for aggregated public records against generative AI through live polls, real-world search scenarios and peer debate.

Decades of reliance make public records tools the backbone of prospect research—reliable, citable and trusted. Generative AI now presents an alternative, placing workflow and budget decisions squarely on prospect development professionals. Moving beyond a simplistic comparison reveals what the evidence shows and where industry peers align.

Key Learning Takeaways

• Performance Evaluation: Measure public records and generative AI tools against real prospect research tasks to identify where each succeeds or falls short.
• Needs Assessment: Analyze organizational research requirements to make confident, strategic tool choices without external pressure.
• Risk Management and Ethics: Address risks inherent to generative AI using established frameworks, including the Apra Ethics in AI Toolkit, to ensure responsible implementation and respect donor privacy.
• Strategic Advocacy: Build a compelling case to leadership for the specific resources and tools prospect development teams need to advance their mission.

Meet the Speaker

Jennifer Filla | CEO, Aspire Research Group LLC and President, Prospect Research Institute
Jennifer Filla is a veteran fundraiser focused on prospect research. As CEO of Aspire Research Group LLC, she believes that every development officer deserves a methodical, replicable process for major gift success. That’s why Aspire provides specialized major gift consulting, research services and training. Jen is a co-author of “Prospect Research for Fundraisers: The Essential Handbook” as well as numerous other research workbooks, and has served as a volunteer and trustee for a variety of organizations.