Date: Wednesday, October 14, 2026 1:00 PM - Wednesday, October 14, 2026 2:00 PM
Location:

Wednesday, Oct. 14 | 1-2  p.m. Eastern

What does it take to be in the top 1% in your state? How much has that number moved in the last two years? And what happens to your prioritization strategy when the benchmark shifts underneath it? What it takes to reach the top 1% varies enormously by state, and it has been moving fast. If net worth thresholds and portfolio assignments were set even a few years ago, they may no longer point to the population you think they do, and that reality varies by geography.

Join Arup Banerjee, Co-Founder & CEO at Windfall, for a data-driven look at how HNW and UHNW households are shifting in 2026, what it means for donor giving potential, and how fundraisers can turn these trends into a smarter prioritization strategy. Arup will share findings from Windfall's proprietary analysis of 120+ million U.S. households across all 50 states and Washington, D.C.

In this session, we will explore:
- Where US macroeconomic conditions and 2026 giving trends are heading, and what they mean for affluent donors
- What it takes to be in the top 1% in your state, and how far that number has moved since 2024
- Which states gained the most HNW households, which flattened, and where the results are counterintuitive
- Strategies to engage HNW and UHNW households, from prioritizing outreach to surfacing hidden gems in your database